Madison and Yepp Bike Seats announce partnership

Kieran Howells
Madison and Yepp Bike Seats announce partnership

Madison has announced that it is to be the executive UK distributor of Yepp Bike Seats, which was recently acquired by the Thule group.

Dutch brand Yepp is the leading seat manufacturer in Benelux and Denmark. The brand has recently joined the Thule Group family of products, which is already part of the Madison portfolio.

The products aim to give maximum child comfort, safety and fit due to the adjustable padded five-point harness. Due to the use of EVA, the child sits comfortably in the soft and shock-absorbing seat. Yepp has also added visibility thanks to a built-in reflector and safety light attachment point.

The nature of the covering material makes Yepp Bike Seats simple to clean and keep dry due to the seat’s water-repellent properties.

Thule and Yepp brand manager at Madison Chris Brattle said: “It is great to have Thule Yepp bike seats on-board and we can’t wait to get started. We have had great success with Thule’s range of products over recent years, so the addition of Yepp is a perfect match for what we already do.

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“The brand will be exhibiting at iceBike* later this month, so we’d encourage all our dealers to come down and find out more about the excellent range of products.”

Marketing and sales director of bike seats at Thule Sven Willems said: “At Yepp, we manufacture smart and functional child bike seats with a personality, designed for everyday rides.

“The brand is committed to using unique materials in its products that differentiates it from its competitors. We have a range of multi-coloured, award-winning seats that puts design and safety at the heart of all of its products and are really excited about the next chapter of our story with Madison.”

Yepp bike seats are available to order now at Madison B2B. For more information, click here

Tags: distribution , new products

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