Madison launches Cycle Clothing eZine

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by Jonathon Harker
Friday, October 30th 2009 at 10:06AM

Distributor ramps up media and PR campaign with on-screen magazine clothing style guide

Madison has launched ‘Your Essential Guide to Cycling Clothing’ eZine – an on screen guide to cycle clothing.

The eZine is the latest part of the marketing campaign behind Madison’s own-branded garment range, providing consumers with a guide to cycle clothing. The interactive eZine features animated, zoom and 360 degree imagery and is an electronic version of the guide that was recently inserted in Cycling Plus and What Mountain Bike.

Future Publishing division Future360 worked on the eZine with Madison – the first in a campaign planned with the firm that will also see further print and online advertising, advertorials, seasonal inserts, event marketing and more.

According to Madison, this new style of campaign will be rolled out to other areas of its brand portfolio if it achieves the targets expected.

Madison said: “The new range of Madison apparel has been incredibly well received by the trade and public alike.

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ldquo;On the back of a really successful presence at this years London Cycle show, the ‘BikeBiz award winning’ Madison marketing machine is in full swing with a really strong media partnership and campaign to support the massive amount of dealers already stocking the clothing range. Madison’s unique appeal of next day fulfilment, quality, value for money, the perpetual range and the lack of stock-in requirements makes the range accessible to all sizes of dealer.”

You can view the guide here.