Profitable brand kept on board 'in the best interests of shareholders'
Amer Sports has confirmed to BikeBiz that Mavic is not to be sold off. Back in September, the parent company was open to offers for the profitable brand following a troublesome few months with many of the other brands under the Amer umbrella.
Amer Sports has during the last months evaluated several different options and has now reached the conclusion that a divestment of this business would not be in the shareholders’ best interest.
Instead Amer Sports will concentrate its efforts on further developing its profitable cycling business.
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