Publisher of MBUK & other titles sold to Germany's Hubert Burda Media

Carlton Reid
Publisher of MBUK & other titles sold to Germany's Hubert Burda Media

German publisher Hubert Burda Media has acquired Britain's Immediate Media which publishes Radio Times, BBC Top Gear and a raft of cycling mags and websites, including 220 Triathlon, BikeRadar, Cycling News, Cycling Plus, Mountain Biking UK, Procycling, Urban Cyclist, and What Mountain Bike.

Immediate Media was formed in 2011 after the BBC sold its magazines division to Exponent Private Equity.  Immediate paid £24m in 2014 for Future Plc’s magazine, including Cycling Plus and MBUK.

Immediate CEO Tom Bureau said: “Since we formed Immediate with Exponent in 2011, we have created a dynamic, thriving business. We have grown revenues and profitability substantially, and have invested in people, technology and business models.

“The business is primed for further growth, and I am happy that we have found a partner that shares our vision for growth and innovation. Burda is an exciting, global business and we are happy to become part of their network of entrepreneurs.”

Chipps Chippendale of Singletrack magazine remarked: "By our estimation, that doesn’t leave a whole lot of independent (or privately owned) UK mountain bike magazines left in the UK. There’s us here at Singletrack Magazine, Cranked and that’s about it."

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