Oakley partners with The Tour Series

Kieran Howells
Oakley partners with The Tour Series

As part of its new partnership with The Tour Series, Oakley will showcase its products and technologies at a number of key stages throughout the race calendar.

The sports eyewear brand will offer various services on-site, including Prizm lens testing, a retail experience hub and eyewear demos at the Prizm O-Tank in the promo zones.

“For Oakley, to become a partner of The Tour is a natural fit, as it’s foundations lay within the Cycling world; with our Prizm technology, we are bringing the whole game to a new level,” commented EMEA Events and Sports marketing manager William Galimberti.

The Tour of Britain features a number of top-tier World Pro Teams bringing the likes of Team Sky, BMC and Dimension Data together. Riders will be challenged going head-to-head across Britain during the eight days of intense riding.

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