Cycle champ eyes post-racing career in designing cycle attire?
British Olympic and World Champion Track Cyclist Victoria Pendleton was among the big names backing Team Green Britain Bike Week, taking place this week.
Alongside six other well-known faces from the world of business and fashion, designers Wayne Hemingway and Cyclodelic’s Amy Fleuriot, plus business guru Lord Sugar, Pendleton collectively designed a bespoke bicycle for auction during the week.
The Oxford Cycle Workshop created Pendleton’s bike design, who alongside two other social enterprises – BikeWorks and the Bike Station – put together the celebrity bikes. The finished models were exhibited at the London Transport Museum and auctioned online and at a live event at the Museum on Thursday June 17th.
Victoria Pendleton told BikeBiz: “It is about getting people on bikes primarily, making Britain more of a cycling nation. I am sure as a result there will be some future cycling stars discovered, but the whole Team Green Britain Bike Week idea is to encourage everyday people to consider making everyday journeys on a bike rather than just picking up the car keys.”
When quizzed on whether Pendleton had plans to follow up her design with a post-racing career in bicycle production, as fellow Olympian Chris Boardman has done with Boardman Bikes, she told BikeBiz:“I am not technically minded like Chris. I would be more interested in designing the cycling attire. I think I would need a lot of help along the way. I massively enjoyed designing my Team Green Britain style bike though.“Article continues below
You can read more from Pendleton here.