Bickerton is the president of the Bicycle Association and the UK face of Tern and BioLogic
Mark Bickerton of Cyclemotion has been recruited by the hi-vis cycling products company Proviz. His job title is UK Brand Ambassador and Head of International Sales. In this latter role he will find and appoint international distributors for the brand.
UK distribution for Proviz remains with Moore Large.
Proviz was formed in 2009 to market a range of products, such as rucksacks, made more visible at night by using electro-luminescent strips.
Rupert Langly-Smith, MD of Proviz, said: "Mark brings a wealth of experience and contacts and he really appreciates the potential of Proviz."
Bickerton is the current president of the Bicycle Association and heads up the UK sales and marketing for Tern Bicycles and Biologic accessories. He's worked in the bike trade, man and boy, having started with Bickerton Portable Bicycles, the 1980s folding bike brand, created by his father.
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3 comments
Should "US distribution for Proviz remains with Moore Large" read 'UK'? Or have they expanded internationally? Otherwise Evans might be a UK option...
billy hunt Nov 22nd 2011 at 1:21PM
0 0The subsequent article edit to 'UK' suggests the answer was 'yes'!
billy hunt Nov 22nd 2011 at 2:15PM
0 0Well spotted! I was working on a US story at the same time (now online, i.e. the one on CRC and Wiggle) and clearly didn't spot the typo. Thanks for pointing it out.
Carlton Reid Nov 22nd 2011 at 2:25PM
0 0