BikeBiz

Commemorative Heron badge to appear on limited edition bike range

Raleigh has issued a new logo to celebrate its 125th year in the cycling business.

Set to appear on a limited edition bike range, founding father Sir Frank Bowden's famed Heron crest is to be revamped to celebrate the landmark.

Mark Gouldthorp of Raleigh said: “This new commemorative logo is part of a big drive for us to remind our customers of the Raleigh’s heritage and iconic style, as well as our pedigree in designing quality bikes for bike riders the world over for the last 125 years.”

Raleigh’s road, town and comfort and classic range will all feature the iconic 125 logo, including bikes such as the SP Race, Classic De Luxe, Clubman, Superbe, Sojourn and the Caprice, many of which are already in stores around the country.

For more on Raleigh's landmark occasion, history and plans for the future look out for an article set to appear in the February edition of BikeBiz.