Following fears of unprecedented traffic and disruption, Rapha is to deliver its goods by bicycle in the London area during the London 2012 Olympic Games.
The brand has teamed up with Control Couriers to fulfil the consumer deliveries, which will run from July 27th until August 15th.
Control Couriers is a rider-owned and operated courier and delivery service.
According to a cloud computing firm Node4, there will be an extra million visitors in the city making around three million journeys on public transport alone.
Rapha recently opened a permanent Rapha Cycle Club in London.