REVISED: Raleigh name takes centre stage again

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Tuesday, January 9th 2001 at 12:00AM

Its a small point, but possibly a significant one: the receptionists at Raleigh in Nottingham are, from today, now answering the phone with Hello, Raleigh Industries and not Hello, Raleigh-Diamondback

Tagging the Diamondback name on to Raleigh was never a popular move in the trade and has now been reversed.

The switchboard switch was requested by MD Philip Darnton.

Im a great believer in brands. Companies own brands but they dont answer the phone with them. When you ring Unilever the receptionists dont answer with Persil, Stork, Lifebouy... Answering the phone as Raleigh Industries covers everything we do. If not, where would you draw the line? If, for arguments sake, we were to buy Cannondale and resurrect the BSA brand it would be silly to ask the receptionists to answer with Raleigh-Diamondback-Cannondale-BSA.