ROTOR selects Gin Huat for distribution in Malaysia

Kieran Howells
ROTOR selects Gin Huat for distribution in Malaysia

ROTOR Bike Components recently partnered with veteran distributor Gin Huat Cycle Trading for distribution in Malaysia and Singapore.

Established in 1985, Gin Huat is the official distributor of premier cycling brands such as Fuji, Intense, Fox, Maxxis, CatEye and many others. Their large dealer base and centrally-located, 70,000 square foot warehouse facility will ensure a steady supply and broad market reach, which should help ROTOR realize its full potential throughout the region.

“We are very excited to sign up with ROTOR and leverage our network to ensure substantial growth for both companies,” said Mr. Tan Soo Men, managing director for Gin Huat Cycle Trading.

Gin Huat has recently received its first shipment of stock, which includes products spanning both MTB and road disciplines. This balanced mix offers Gin Huat more unique options to supply the region’s expanding road market, while at the same time nicely complementing ROTOR’s growing momentum in mountain bike component sales.

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