Rutland takes over Pitsford Cycles

Kieran Howells
Rutland takes over Pitsford Cycles

Rutland Cycling has taken over Pitsford Cycles, located at Pitsford Water reservoir near Northampton, bringing its growing number of retail stores to eleven.

Rutland acquired Station Cycles’ chain of stores in Cambridge in 2015 and is due to open a multi-million pound new store in Leicester next year, in partnership with Everards Brewery.

Local entrepreneur Jeff Webb successfully grew the Pitsford business to become Northampton’s leading cycle hire and retail store, supplying the area with brands including Giant, Specialized, Trek and Frog. The store is located on the shore of Pitsford Water reservoir within Brixworth Country Park, with miles of traffic-free waterside trails and the traffic-free Brampton Valley Way, which stretches for 14 miles between Northampton and Market Harborough.

Managing director of Rutland Cycling David Middlemiss commented: “We are delighted to announce this further growth of our store footprint, extending our reach into Northampton, Milton Keynes, Kettering and Rugby. With its blend of cycle retail and hire, and beautiful location with ready access to traffic-free trails for hire and demo, Pitsford Cycles is a great fit for Rutland Cycling.

“The Pitsford team have built a fantastic business and we are privileged to be taking on such a strong and committed team. We look forward to further growth ahead as we bring our expanded offer to Pitsford, including more brands and a dedicated Electric Bike Centre.”

Director and son of Rutland’s founder Paul Archer added: “The last four years have been a great success story for Rutland amid tough times in the cycle retail sector, and we look forward to further growth ahead as we build our family business for the long-term.

“Our family values and business vision mean we are committed to delivering the best brands, best prices, and the best customer experience, wherever our customers choose to shop with us.”

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