Science in Sport will reach 80,000 cyclists at UKCE events

Kieran Howells
Science in Sport will reach 80,000 cyclists at UKCE events

UK Cycling Events has joined forces with sports nutrition brand Science in Sport in a new two-year partnership.

Science in Sport will supply on-course nutrition to more than 80,000 endurance cyclists, at 80 UK-wide events next year, including the Wiggle Super Series and the further-expanded Brewin Dolphin Velo Series. The brand will be also on hand to offer nutritional expertise at selected events throughout the season.

Head of UK Cycling Events Natalie Hicks commented: “It’s our aim to help more riders to experience the very best of cycling, so the chance to provide riders with the same nutritional expertise and outstanding products that are being adopted by world class teams, is really exciting.”

To launch the partnership, every rider booking onto a 2018 ride at UK Cycling Events will be offered a Science in Sport sports nutrition bundle.

Science in Sport CEO Stephen Moon concluded: “Science in Sport is proud to be fuelling UK Cycling Events riders with our innovative, world-class and science-led nutrition. As Official Nutrition Partner to UK Cycling Events, we’re making it easier than ever for riders to access the same world class products as Team Sky, British Cycling and our other elite partners. We’ve been fuelling the success of dozens of Olympic, Paralympic and World Champions since 1992.”

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