Mario Cipollini is set to appear at Bike Republic's concession in Selfridges flagship Oxford Street store this weekend.
Cipollini will be signing merchandise and answering questions about his bike range on Saturday April 21st from 1-2pm.
The Bike Republic concession is located on the lower ground floor of Selfridges, between the luggage and book departments.
The Italian professional road cyclist, also known as Il Re Leone (The Lion King) and Super Mario, won 191 victories. On display and for sale will be the range of Cipollini Monocoque carbon fibre race bikes.