The Shaun White Supply company has appointed The Riders Lounge as their UK and Ireland distributor.
Launched in October 2011 in Vegas, the extensive line spans BMX bikes, skateboards, scooters, ramps, rails, balance boards and protective gear - all apparently approved by X Games snowsports winner Shaun White.
Jonathan Rogers, MD of The Riders Lounge told Bikebiz: "This is an exciting development for us. We have been strong within the winter sports market for many years and with the range of products offered by Shaun White Supply Co, we hope to offer our business within other sectors of the action sports world.
"We have appointed Ally Barr as our brand manager to specifically look after the Shaun White products and we are confident that in Ally we have someone with the knowledge and experience to make the most of this opportunity."