Simplon Bikes to sponsor Lucy Gossage

Kieran Howells
Simplon Bikes to sponsor Lucy Gossage

Austrian premium bike brand Simplon has today announced that it is to be the official bike sponsor for Lucy Gossage this coming season.

Having recently launched in the UK, Simplon has been building performance bikes in its Austrian homeland since 1961. With numerous race wins to its name across road, mountain bike and triathlon, the Austrian brand is now entering the UK.

Having already announced its sponsorship of National Mountain Bike Marathon Champion Ben Thomas, the brand says that signing Gossage to ride for Simplon further underlines how serious it is about the UK market with both the MrT2 and the Nexio Aero road bike at the rider’s disposal for the season.

“I am so excited to be riding the Simplon MrT2,” said Gossage. “I have been aware of Simplon for some time having competed against some of their supported riders in Europe over the years and I’ve always been an admirer of its bikes. As soon as I heard they were coming to the UK, I just had to approach them.

“Having now met the team behind the bikes, I can safely say I’m in good hands and I look forward to working with them. They are such a nice, friendly and really knowledgeable bunch of people who are just as driven to win as I am. Their attention to absolute detail shows in both the immense quality of their bikes as well as in their approach to working with riders and supporting their customers. ”

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Simplon’s UK sales manager Kevin Burton added that her results were only part of the reason they decided to support her in 2017: “As soon as we met Lucy we realised that her strong results were backed up by a deep desire to work with her sponsors and, above all else, her friendly and approachable manner that both we and triathlon fans across the world can relate to; we can’t wait to get the season started.”

Tags: sponsorship

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