BikeBiz

Brand now has ten stores in the UK

Specialized is working with F-At for a cycle and triathlon targeted campaign this autumn and winter.

The push will promote the ten Specialized Concept Stores across the UK.

Specialized's Anne Immelmann said: “Understanding a client’s brief is critical to a campaign and agency’s success – F-At’s understanding and interpretation of the print and digital project I put forward to them for Specialized Concept Stores was outstanding. Lateral thinkers, creative, professional and a real pleasure to work with.”

F-At publishing director Simon Stansfield added: “We're highly honoured that Specialized chose us for this campaign and even more so to be praised so highly. Being associated with such an important brand as Specialized Concept Stores is a real honour for us and the work shows the quality F-At's team can produce. Advertising creative is just one of the agency's services; customer magazines, brochures, website design are all areas where we are currently active and we'd be happy to discuss potential projects with interested clients.”

www.specializedconceptstore.co.uk