Showing existing cyclists getting a kick out of a pedal-assisted boost, the new Spencer Ivy promo campaign is video-led
Spencer Ivy of London has produced a promo video for electric bikes, and has received the backing of the Environmental Transport Association.
Spencer Ivy markets German-made electric bikes equipped with Panasonic motors.
A statement from the company said electric bikes "save you time on your travel and parking, saves you money, with the continually increasing train and fuel costs, benefits your health and also the environment with zero emissions."
The tie-up with the ETA is to promote the ETA's comprehensive insurance cover.