Stefan Barden to be replaced as Wiggle CEO by The White Co. boss

Carlton Reid
Stefan Barden to be replaced as Wiggle CEO by The White Co. boss

WiggleCRC CEO Stefan Barden is to be replaced by Will Kernan, currently the CEO of The White Company.

Kernan takes over next month, reports Retail Week.

He has previously held other senior roles in the fashion industry, including being MD of New Look, before joining The White Company in 2012.

Kernan told Retail Week: “I‘m delighted to be joining WiggleCRC at this juncture – a time of change and momentum within the business.

“The company has a very well-invested foundation from which to build an even more compelling customer proposition and accelerate its global growth.”

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Wiggle chairman Brian McBride said: “Will brings substantial retail experience and an understanding of strong consumer brands.

“His track record of growth at The White Company along with his leadership of large-scale businesses will be especially relevant during this next phase of the WiggleCRC growth strategy.”

A statement from Wiggle said: “The board thanks Stefan Barden for all he has done over the past three-and-a-half years in leading the company from number two to number one in the industry, and then to a successful merger with CRC.”



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