Survey points to a cycling upsurge

< > Paris bike hire scheme suffering ... £6800 Orbea stolen from TCR ...

by Jonathon Harker
Tuesday, February 10th 2009 at 4:41PM

Cycleguard research reveals opportunities for bike dealers

Health-conscious consumers and commuters motivated by saving money and avoiding traffic point to an upsurge in cycling, according to the findings of Cycleguard’s recent survey.

40 per cent of leisure cyclists were motivated to cycle in order to keep fit, while 29 per cent of commuters turned to bikes to save money.

Consumers’ safety fears could also benefit IBDs looking to increase sales of reflective clothing and other protective paraphernalia – with more than a third of cycling commuters feel unsafe on the roads.

For more survey results head over to the full feature here.