Charity follows up Bikebelles launch with presence at Vitality Show to get more women into cycling
Sustrans is continuing its quest of encouraging women to get on bikes with a presence at the forthcoming Vitality Show at Earls Court.The tenth annual Vitality Show, held from Thursday March 26th to Sunday March 29th, is said to be the UK’s largest female-centric health, beauty, fitness and healthy-living show.
The news comes hot on the heels of Sustran’s recently revealed Bikebelles website – a portal specifically aimed at encourages females to take up cycling.
The sustainable transport charity's latest research shows that a huge 79 per cent of women in Britain are strangers to the world of cycling.
Sustrans’ Kate Jones will be at the Vitality show: “Cycling is a great way for women to get in shape and stay in shape. It can be incorporated into the daily routine – cycling to work or to the shops instead of driving, for instance – and regular cyclists can expect to be as fit as an average person ten years younger.”
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Jones added: “Cycling is a cheap, zero-carbon method of travel and there's no need to invest in special clothes or equipment – a bike is all anyone needs to get started.”
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