Tenn signs brand licensing deal with Eurosport

Kieran Howells
Tenn signs brand licensing deal with Eurosport

Tenn has signed a brand licensing deal with Eurosport.

Tenn will produce a new range of cycle clothing that the brand claims will, “rival the best brands in the industry.”

Managing director of Tenn Lauren Edwards-Fowle said: “This is such an exciting opportunity for us. We are thrilled to be working with Eurosport; they are a really focused and professional team. It will begin with cycle clothing but due to our expert knowledge of the latest technical fabrics the market has to offer alongside Eurosport’s in-depth knowledge of the sporting arena, we will be expanding out to other sports in the fullness of time.”


Ian Woods of Discovery, owners of the Eurosport Brand added: “Tenn brought to us a proposition that was excellent. We were really impressed by their products and their understanding of the cycle clothing market, we look forward to a really strong partnership with Tenn and, as Eurosport have just purchased the rights to both summer and winter Olympics for the next ten years, the possibilities are endless.” 


Edwards-Fowle concluded: “We have been making clothing for other companies and brands for years, and now we have the opportunity to bring amazing and technically brilliant products to market under the Eurosport brand.”

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The first collection was debuted at Pure London on July 23rd to-the 25th, with the main launch in Spring 2018. 


Tags: news , Tenn , brand licensing , Eurosport , partnership

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