Urban brand plans to have reached 100,000 units by end of 2012
One year ago Tern bicycles launched to the trade at an event in Taipei.
Twelve months on, the company has distribution in 44 countries, with total shipments expected to reach 100,000 units by the end of 2012.
The eventful year also saw Tern pick up a number of design awards, including a 2011 Eurobike Award for the Eclipse S11i, a 2012 Taipei Cycle Design and Innovation Award for the Verge X10 and a 2012 Red Dot Award for the Verge Duo.
The period also saw the brand involved in legal action with Dahon. More details on that here.
Tern sponsored last weekend's London Nocturne, which attracted 12,000 spectators to Smithfield's Market in the City. Highlights of the race – featuring penny farthings, a longest skid competition, high speed racing and folding bike racing – were broadcast on Channel Four yesterday morning, but if you missed them you can catch up with them (for a limited time) here.Article continues below
Now the brand is gearing up to show its 2013 line-up at Interbike and Eurobike. It currently offers five bike platforms with a total of twenty-two models in multiple wheel sizes, plus custom accessories including racks, bicycle travel cases and bags.
“It’s a bit of an understatement to say that we’ve had a pretty busy year,” stated Tern vice president Joshua Hon. “Since June of last year, we have launched a completely new brand, developed twenty-two new bike models and a matching line of bike accessories, set up and stocked Service Centers in the US, Germany, and Taiwan, established distribution companies in the US, UK, Taiwan, and China, and built a global network of over 44 distributors. It’s been a challenge but our team is really passionate and the feedback from the market has been very strong. The bottom line is that people who’ve had a chance to try our bikes really like them.”
Director of sales and marketing Matthew Davis commented: “It’s amazing what a small, highly professional, tightly-focused team can accomplish in such a short amount of time. Not only did we introduce a terrific product lineup but we also created the infrastructure to fully support those products. Our dedicated Service Centres near our principle markets ensure dealers are only a day or two away from any spare parts needed. Our website is localised for 21 countries, with each distributor in those countries directly managing their local content and doing an impressive job growing awareness with consumers. We still have a lot to do, but we are a young, energetic, and passionate team and what you’ve seen so far is only just the beginning.”
Hon added: "We’re really thankful that we’ve got some really amazing distributors and dealers and customers that share our passion and vision. Some of the events that we and our partners have jumped in on include the first ever bike share program at SXSW, one of the largest gatherings of people in the creative arts and tech fields in North America; and a program with the Munich transport authority and ADFC to increase the use of folding bikes on Munich’s public transport network.”