Matt Seaton, The Guardian’s cycling scribe, gave the keynote speech at ‘Marketing and Promoting Cycling’, a conference at the University of Bolton. He said coverage of cycling in the media is on the up and up.
But he stressed that cycling to work mustn't be sidelined as a "worthy" transport option akin to "adding bran to muesli."In this YouTube video of Seaton's keynote speech, the author of The Escape Artist, airs strong views on jumping red lights and Tory leader David Cameron’s cycling credentials. He also believes we’re at a tipping point, with cycling about to go mainstream in the UK.
Advertisement
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!