TRIBE founders take on massive charity ride

Kieran Howells
TRIBE founders take on massive charity ride

A trio of adventurers will complete a two-week 2,000km duathlon across Eastern Europe in a bid to help eradicate modern-day slavery.

Averaging a daily distance of 35 miles on foot and 125 miles by bike, the three co-founders of natural sports nutrition brand TRIBE will be joined along the route by an expected 250 like-minded riders.

Setting off on Friday June 30th in Sarajevo, Bosnia, lifelong friends Guy Hacking, Rob Martineau and Tom Stancliffe will travel through Bosnia, Croatia, Slovenia, Austria, Germany, The Netherlands, Belgium and France, before ending in London, UK on Sunday July 16th.

The event succeeds 2013’s maiden Run For Love event; a 1,000-mile challenge that raised £300,000 for child trafficking charity Love146, which also acted as the inspiration behind TRIBE.

Half of the £250,000 fundraising target raised by TRIBE’s Freedom Foundation charity arm will help trafficking charity Unseen launch a UK Modern Slavery Helpline. Ensuring its community are at the heart of everything TRIBE do, its members will also vote post-event on which UK human trafficking charity should receive the other 50 per cent. In partnership with its charity partners, TRIBE is working towards a world without slavery.

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TRIBE co-founder Tom Stancliffe said: “As well as laying the foundations for TRIBE, our maiden Run for Love raised a fantastic amount that helped fight human trafficking through our Freedom Foundation. This cause hasn’t gone away, and still more than 13,000 people live in slavery in the UK, a third of those being children.

“Alongside our valued community of everyday athletes we’re proud to break new boundaries for Run for Love II – in distance, in experiences, and in the differences we can make with our funds. As well as supporting victims of human trafficking, we can help to create a framework for the reporting, prevention and intervention of a modern-day slavery problem.”

Tags: bikebiz , cycling , bicycles , sports nutrition , TRIBE , eastern europe , duathlon , cycling ndustry news

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