USWE awarded Design and Innovation Awards

Kieran Howells
USWE awarded Design and Innovation Awards

Swedish hydration pack brand USWE has recently picked up accolades for two products at the Design and Innovation Awards 2017.

The Design and Innovation Awards recognises the world’s best bikes and products by gaining insight from international journalists, visionaries and industry insiders. USWE has received category wins for its Urban Pack Scrambler 15 and Airborne 15.

The brand previously won Design and Innovation Awards in 2015 and complimented the win with a German Design Awards last year.

Judges particularly highlighted USWE’s No Dancing Monkey carrying system and were impressed by the many facests of the packs, saying: “The  USWE  SCRAMBLER  is a high-quality 16-litre backpack that teams traditional materials and an achingly hip look with a performance that was previously only found on purebred outdoor sports backpacks.

“The  SCRAMBLER  relies on the award-winning No Dancing Monkey carrying system, which has proved its staying power on USWE’s mountain bike backpacks and kept a firm position whatever the situation or terrain. In short, the brand have crafted the ultimate backpack for everyone who’s keen to profit from performance and aesthetics on a daily basis”

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Equally impressed by the Airborne 15, judges said: “The AIRBORNE’s design is well thought-out, seeing it fit tightly to the body yet still giving the rider the freedom of movement necessary to get loose. As a serious trail riding backpack, the USWE AIRBORNE delivers the whole package damn well!”

USWE is exhibiting at the 2017 iceBike* and Sportline Show, which takes place at Arena:MK on Tuesday February 21st and Wednesday February 22nd. The trade can register to attend here.

 

Tags: icebike , distribution

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