ZyroFisher adds OTE Sports to its portfolio

Kieran Howells
ZyroFisher adds OTE Sports to its portfolio

Zyrofisher has confirmed an exclusive distribution deal with British brand OTE Sports.

The creators of award-winning sports nutrition confirmed today that UK and Ireland distribution of its products will now be handled by ZyroFisher.

OTE managing director Matt Harrison said: “ZyroFisher is renowned for being the leading distributor of cycling parts, accessories and clothing in the UK and Ireland. This partnership is a natural step in the growth of our brand; the support of ZyroFisher will enable us to maximise our potential in the market’.

Nikki Hawyes, the head of the Fisher portfolio of brands at ZyroFisher, said: “We are extremely pleased that OTE Sports has chosen ZyroFisher as their distribution partner in the UK and Ireland. As a young and growing company, OTE Sports is helping to make using sports nutrition simpler. We’re looking forward to working with them to help consumers fuel, perform and recover better.”

Initial stock will be available from ZyroFisher from January 2017.

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Tags: distribution

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