ZyroFisher adds Selle Italia to Fisher portfolio

Kieran Howells
ZyroFisher adds Selle Italia to Fisher portfolio

ZyroFisher has revealed a new exclusive distribution deal with Italian saddle manufacturer Selle Italia and will position the brand within its Fisher portfolio.

Selle Italia has been a leading brand in saddle design for the last 120 years with iconic names such as Marco Pantani, Mario Cipollini, and Alberto Contador all choosing to use Selle Italia products on winning rides at World Championships, Grand Tours and Classics.

Sitting within the Fisher portfolio, Selle Italia will be serviced by an experienced team of territory account managers with Ed Denwood as the brand manager.

Sales and marketing director Nicola Baggio said: “We have chosen to work exclusively with ZyroFisher as they are the leading distributor of cycling parts, accessories and clothing to the UK and Irish markets. Our partnership will ensure that we fulfill our potential and grow our brand presence in the UK and Ireland.”

ZyroFisher head of brands – Fisher portfolio Nikki Hawyes said: “Selle Italia’s product offering is market leading and offers unique saddles to all riders at all levels. We are very pleased that Selle Italia has chosen ZyroFisher as their distribution partner and are looking forward to working with them to grow the brand in our region.”

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Initial stock will be available from ZyroFisher from April 10th 2017. 

Tags: distribution

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