ZyroFisher scoops CamelBak Marketing Innovation Award

Kieran Howells
ZyroFisher scoops CamelBak Marketing Innovation Award

ZyroFisher has won the CamelBak 2017 Marketing Innovation Award.

According to CamelBak, the decision was made due to the efforts of the ZyroFisher team, who aided the brand through its work with athletes and ambassadors, as well as leveraging its collection of hydration systems to the UK and Irish markets.

CamelBak international marketing manager Kim Rogers said: “CamelBak is pleased to award ZyroFisher the 2016 Marketing Innovation Award for their outstanding work, particularly in the development of the Ambassador program. The ZyroFisher Marketing team went above and beyond expectation by creating unique and fan engaging video content for CamelBak.”

ZyroFisher head of marketing Jon Sherwood added: “It is really exciting to receive this recognition for the work we are doing in our market. We have an amazing group of athletes and ambassadors representing Camelbak, and the content they have produced for the brand is truly inspiring. Camelback is a brand that is built on innovation and category defining product, so for them to recognise the innovation in our marketing efforts is a fantastic achievement.”

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Tags: awards , zyro , distribution , cycling industry news

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