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Why the bike trade should ask 'why', not 'what'

Why the bike trade should ask 'why', not 'what'

Is the bike trade overlooking the emotional connection to cycling and getting bogged down in the technical specifics? David Evans of Spin PR thinks so… 

Paligap: 'Why we're saying 'no thanks' to trade shows in 2016'

Paligap: 'Why we're saying 'no thanks' to trade shows in 2016'

There's a notable absence from this week's trade shows. Paligap's Managing Director David Lane explains to BikeBiz why Paligap has changed its show strategy this year...

Jonathon Harker
Olympics

COMMENT: Will 2016 be like 2012 all over again?

Remember the London 2012 Olympics? Your accountant probably does. It turns out we’ve got another one this year.

Jonathon Harker

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