Cumbria's Lyon Equipment, exclusive UK distributor for Ortlieb, Julbo eyewear, Tubus and others, has announced it is to work with bike industry marketing specialist Red Cloud Marketing.
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Red Cloud's Mark Almond writes for BikeBiz...
Area Sales Manager
South East UK
i-ride.co.uk is the UK’s leading lightweight cycle distributor. Our growing portfolio includes Fulcrum Wheels, Argon 18, Orro, De Rosa, Continental, Speedplay, Thomson, Etixx Nutrition, 3T, Northwave and many more prestigious brands.
Red Cloud Marketing and Communications has appointed cycling journalist and product tester Justin Loretz to manage a newly launched product development and market launch service.
Bike industry marketing and PR firm Red Cloud MC is to offer its services as a 'marketing mentor', to be hired for use in-house by businesses in the trade.