Cumbria's Lyon Equipment, exclusive UK distributor for Ortlieb, Julbo eyewear, Tubus and others, has announced it is to work with bike industry marketing specialist Red Cloud Marketing.
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Red Cloud's Mark Almond writes for BikeBiz...
Territory Account Manager
Middle of the UK
2pure is the UK exclusive distributor for brands operating within the specialist cycle, run, snow and general sports markets. Our customers span the spectrum from multi-national retailers to small independent stores. Due to strong growth and a growing brand portfolio, internal promotion has left an Account Manager position available. 2pure is run by an enthusiastic and passionate team who develop clear commercial goals and who have a shared vision for the business.
Red Cloud Marketing and Communications has appointed cycling journalist and product tester Justin Loretz to manage a newly launched product development and market launch service.
Bike industry marketing and PR firm Red Cloud MC is to offer its services as a 'marketing mentor', to be hired for use in-house by businesses in the trade.