Cumbria's Lyon Equipment, exclusive UK distributor for Ortlieb, Julbo eyewear, Tubus and others, has announced it is to work with bike industry marketing specialist Red Cloud Marketing.
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Red Cloud Marketing and Communications has appointed cycling journalist and product tester Justin Loretz to manage a newly launched product development and market launch service.
Bike industry marketing and PR firm Red Cloud MC is to offer its services as a 'marketing mentor', to be hired for use in-house by businesses in the trade.