BikeBiz

Feed your sales

Extra Mule Bar joined Extra’s portfolio in January this year, appearing at the Core show.

The brand sponsors the BMC UK race team with plenty of feedback from top athletes. It also supports the Army Cycling Union.

As a 100 per cent natural bar, Mule doesn’t blind consumers with science, instead stressing the organic, FairTrade angles to which it is committed. The brand is also a ‘one per cent for the Planet’ member.

Plenty of new flavours have been announced, including quirky tastes like Liqorice and Austria-inspired Strudel, as well the mainstream likes of Chocolate Date. A typical Pina Colada flavoured bar consists of slices of pineapple blended with a shot of coconut. Chinese Ghoji berries are also included in the mix, giving the consumer a shot of vitamin C. Each Piñacolada Mulebar delivers 343kj of calories per 100 grams.

Extra is now seeking independent retailers nationwide to carry the brand.

Paligap Torq Energy has developed a line of naturally flavoured energy solutions, which are suitable for vegans. No artificial sweeteners are used in the making of this product, nor are colourings or preservatives.

Single shot measures are available, as are 1.5kg and 500 gram tubs. A variety of natural flavours are on offer, including lemon, lime and lemon, orange, pink grapefruit and organic unflavoured. A 500-gram tub costs £9, while 1.5 kg will cost £18.

Single flavoured powder shots are available and retail at £1.85 each. Each comes in a ‘bomb-proof’ aluminium canister with a screw top lid and each canister carries enough powder to make a single 750ml bottle of Torq energy. The canisters are ideal to carry on a ride, enabling riders to re-fill bottles or hydration en-route.

2pure 2pure carries one of the US’ leading nutritional brands, Clif Bar. Its success has been attributed to all-natural ingredients, so the bars carry no unusual aftertastes.

All-natural energy drinks will join current lines Clif Bar, Shot Bloks and Luna Bars. They perform the same as other energy products but without the crash and burn that you get from those made from refined sugars and sweeteners. Clif Bar products used before, during and after workouts will allow the body to naturally sustain its energy levels and recover quicker.

All products are 100 per cent natural – containing no chemicals, flavourings or preservatives and are loaded with the kind of antioxidants, vitamins and minerals crucial for healthy, active lifestyles. Clif Bar is a ‘one per cent for the Planet’ member – donating one per cent of sales to environmental organisations globally.

Zyro Powerbar’s Energize Bar provides a natural, fruity gradual energy release solution. They provide the same levels of energy as standard Performance bar, using C2Max formulation for optimum carb absorption. According to Zyro’s brand manager for Powerbar Richard Samuels: “The key point is that Energize bars can still sell on their taste alone, and that is unusual for such a technical product.” Energize Bars retail for £1.35 each.

Rideshots packs include nine bite-size, liquid filled energy chews in a resealable bag and retail for £1.80 per bag.

Alternatively, there’s the Energize drink, which is a two-in-one electrolyte and carbohydrate isotonic formula suited to prior to or during exercise. Energize mixes easily with water and contains C2Max carb formula, vitamins, minerals, three essential amino acids and a high percentage of sodium. A 385-gram jar will set customers back £6.99, while a larger 1.4kg tub will cost £19.99.

Nuun Now in over 800 UK stores, Nuun sales are at record levels. The brand has added a fifth flavour –Orange Ginger, which according to Nick Gracie, UK brand manager “is very popular.” Apart from supporting numerous athletes, Nuun is also involved in this year’s Cent Cols challenge taking place in September.

The tough amateur cyclesportive challenges will see Nuun sponsored athletes and staff taking part.

Madison Since joining the Madison stable, Monster has gone down a treat in the trade. Any dealer buying any ten-pack mix (all x3 flavours) of 24 500ml cans is eligible to receive a free-of-charge Monster Energy fridge.

Both Monster ‘Ripper’ and Lo-carb Monster have a SRP £1.69 per 500ml can, while the original flavour retails for £1.99.

The quick-energy drink is favoured by motocross, BMX and skateboarding professionals, including the likes of Dave Mirra. Lo-Carb Monster retains full flavour, despite containing fewer carbs. This means that the product can’t be sold to those who cannot consume sugars, but for the calorie-conscious consumer who’s avoiding that putrid diet taste. Monster Lo-Carb will hit the spot.

Harris Active Harris Active distributes Isostar – which has seen a new addition to the range, including energy gels, as well as recovery and carbohydrate powders.

The new 790-gram drums of 'Long Energy' powder cost £9.50 at retail while new 'Actifood’ sachets are packed with 90-grams of carbs, vitamins C and E, as well as B1. The PRO Recovery drums provide recovery and muscle repair solution, with added carbs to replenish energy. The powder retails for £6.99.

Raleigh Exclusively partnering Raleigh UK following an extensive market survey to show it was the best distributor for the brand, UK-made High 5 has gone from strength-to-strength seeing sales f its whole product range increasing.

After a year of heavy product investment, High 5 now boasts a huge range, including bars, gels, powders and soon dissolvable tablets.

The brand's new 2:1 Fructose Super Carbs range of drinks comes with a 100 per cent money back guarantee as part of the Race Faster programme. Helpful Race Faster guides are available to dealers, and High 5 offers great sell-in deals via Raleigh, with POS free of charge to qualifying orders.

With some of the highest margins in the sector, High 5 doesn’t discount online, or sell via the supermarkets.

Fisher Outdoor Available exclusively via Fisher, Maxim Sports nutrition range includes products for before, during and after exercise to improve strength, speed, concentration and endurance. The range consists of carbo cakes, energy drinks, bars gels and hydration tablets, plus recovery drinks and bars in a variety of flavours.

Maxim has new products too, including new Active Hydration Tablets. These come in a pack of 12, priced at £3.50 (retail) and offer a burst of minerals, carbs and vitamins. These tablets come in grapefruit and lemon or orange flavours.

Maxim’s Gel solution retails at £1.55 per sachet and packs a carb boost, giving instant energy. Five new flavours are on offer including raspberry and Passionfruit.

Science in Sport As nutritional sponsors of British Cycling, the Astana Team, Team Saxo-Bank and Rabobank, Science in Sport can claim a highly tried and tested formula.

For 2009, the brand has launched the 'world’s first’ fully certified organic energy and hydration drink. A variant of PSP22 and Go Electrolyte, used by Team GB Cycling and Team GB Sailing at the Olympics, was premiered at the Triathlon Show. SIS is the first firm to meet the Organic Farmers and Growers Federation (OF&G) organic classification standards with its two new sports drinks.

Organic PSP22 is a complex carbohydrate energy fuel for high-energy performance and Organic Go Electrolyte is a carb fuel with electrolytes for top performance in the heat. Organic PSP22 will come in a 40g sachet (£1.50) and 1.4kg tub (£33.50). OG Electrolyte comes in a 50g sachet (£1.50) and 1.4kg tub (£33.50).