Tag Archives: Madison

British mountain bike brand Saracen has launched a new top-spec short travel trail bike – the Ariel 30 Elite – while adding new colourways and updating specs throughout its range of trail bikes. New to the Saracen line-up for 2024, the Ariel 30 Elite is positioned as a top-end short-travel …

Vittoria has announced a new, two-year partnership with the Union Cycliste Internationale (UCI) beginning in 2024. After successfully collaborating with the UCI Mountain Bike World for the past three years, Vittoria is now proud to support the UCI Mountain Bike World Championships as one of its main partners. This new …

Shimano has introduced a new component name with the arrival of Essa, an 8-speed 1x system aimed at entry-level cyclists and an affordable price point. Important to note: Essa is not a groupset. Based on the existing Hyperglide platform, Essa-branded products will only include the rear derailleur and front crank, …

This past week saw Chris Curtis – Labour Party Parliamentary candidate for Milton Keynes North – visit Madison and Sportline. The visit was an opportunity for Curtis to get to know the business and discuss the issues currently facing the cycling industry as well as the active travel agenda – …

Madison is a stalwart in the UK cycle industry and its in-house brands have a long history, dating back more than 40 years in some cases. Daniel Blackham hears from Scott Longstaff and Olivia Smith about how each can benefit retailers This piece first appeared in the February edition of …

Madison Clothing has launched its latest collection for SS24. This new range puts the focus back on drop-bar riding with the Flux and Roam lines containing pieces for performance and adventure cyclists. Heading up the SS24 line-up is the performance-focused Flux short sleeve road jersey (£39.99) that pairs up with …

Madison and Sportline has announced an agreement to be the exclusive distributors of AtranVelo in the UK and Ireland. AtranVelo was at iceBike* South on the Genesis and Ridgeback stands, and will return to the same spot at iceBike* North later this week Based in Falkenberg, Sweden, AtranVelo is a …

After a successful return in 2023 with a new format, Madison’s house show is back to highlight all that Madison and Sportline has to offer. CEO Dom Langan discusses what people can expect from the 2024 edition This piece first appeared in the February edition of BikeBiz magazine – get …

It’s a busy time for the team at Madison, and the people who make the business what it is aren’t stopping at hosting iceBike* North and iceBike* South! For those who can’t wait for the big show, Madison is hosting Open House next week. This sees the distributor opening its doors …

Madison has announced that Vittoria will be sponsoring the Welsh Enduro Series in 2024. This partnership includes all five rounds of the series which starts at Dyfi Forest on Sunday, April 14. With as many as 500 riders per round, the Welsh Enduro Series is one of the UK’s largest …