Ridgeback launches redesigned range of kids’ bikes
Ridgeback will release its latest range of premium kids’ bikes at iceBike* 2026. Using data...
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Tag: Sportline
Dates announced for iceBike* 2025 as two-show format continues
Madison and Sportline have confirmed the dates for the 2025 edition of iceBike*. Two years on from...
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Genesis launch updated gravel and adventure bike range
Genesis has launched its latest range of gravel and adventure bikes with significant updates to...
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Madison and Sportline to distribute AtranVelo
Madison and Sportline has announced an agreement to be the exclusive distributors of AtranVelo in...
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What to expect from iceBike* 2024
After a successful return in 2023 with a new format, Madison’s house show is back to highlight all...
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Chair of the All Party Transport Select Committee visits Madison along with the Bicycle Association
The chair of the All Party Transport Select Committee has attended a visit at Madison along with...
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Dates announced for iceBike 2024 as two-show format returns
Madison and Sportline have confirmed the dates for the 2024 edition of iceBike. For the second...
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Sportline appoints James Olsen as creative lead
Sportline has announced the return of James Olsen to the business in the newly created position of...
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Madison and Sportline appoint John Oakes, Malcolm Coles, and Rowan Smith
Madison has announced that three new sales managers have joined its sales team. John Oakes and...
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Freewheel: How to support UK bike dealers
Freewheel now has 417 retailers on board, growing from 62 since its launch four years ago. Kellie Parsons, marketing director at Madison and Sportline, tells BikeBiz how it works and the benefits it has for dealers
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