Latest
Peaty’s appoints Silverfish as distributor for Germany and Austria
Performance bike care brand Peaty’s has appointed Silverfish as its official distributor for...
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ZyroFisher announces new distribution partnership with MBwear
ZyroFisher has announced an exclusive distribution partnership with MBwear, the Italian brand...
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Norco launches mid-power Sight VLT TQ electric mountain bike
Canadian bike brand Norco has announced a new addition to its eMTB lineup: the Sight VLT TQ....
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New national pilot to expand inclusive Bikeability for SEND pupils
Wheels for All and the Bikeability Trust have announced a new pilot project designed to improve...
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BikeBiz Industry Insights: A conversation with Lydia Park Luis, CEO, Cinelli and Columbus
Building a brand is one thing. Building a brand with a story that spans generations takes...
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Latest Features
What Bike Shop Conversion Rates are Really Telling Us
by Luke Hardacre, push. Spend time watching how people actually buy bikes online and the pattern...
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Lios Bikes founder Steve McCulley talks ‘administration as a business model in cycling’
As the cycling industry seeks to work through a host of challenges, some external – global...
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Road to the Games: A formal relaxation of the Olympic ‘Rule 40’ marketing guidelines
Sport is business, and sponsorship is often the highest form of visibility and value exchange. At...
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BikeBiz February 2026 Digital Edition: Read Online Now
The latest issue of BikeBiz magazine is now online. Read the February 2026 Digital Edition of...
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