Ashmei, Factor and other luxe brands to stage evening show at London's Velosport

Great British Cycling Style to be hosted in the heart of London’s Soho at the Velosport's Archer Street store.
By Carlton Reid ,

London bike store Velosport is to play host to talks and product unveilings from clothing company Ashmei and bike brand Factor. Great British Cycling Style will be staged in Velosport's Archer Street store on the evening of Monday 19th February.

A statement from the organisers said the event will "look at how a new wave of British brands set themselves apart using high performance materials plus quality of manufacture and cutting-edge processes."

200 industry figures and consumers are expected at the event, which will feature presentations from Ashmei CEO Stuart Brooke and Factor’s operations director Russell Mather. The new Factor One v2 will be unveiled on the evening.

The event requires registration.