BMX firm American Cycle Systems acquires Bar Fly mount brand

Mounting excitement as ACS acquires Bar Fly
By Carlton Reid,

American Cycle Systems of California has acquired mounting accessories company Bar Fly. ACS has been supplying BMX accessories for over 45 years. Bar Fly makes mounts for GPS, cameras, and lights. 

ACS president Keith Stephens said: “ACS made its name with unique, well-engineered products that cater to niche markets. Bar Fly products are a functional complement to popular electronics being used by competitive cyclists across the board, and I’m excited about its future with ACS.” 

Greg Hillson, former principal at Bar Fly, said: “When we were approached by ACS about a potential acquisition, Keith’s vision for growing the Bar Fly brand was compelling. ACS has a long history in the bicycle industry (in fact, my first mag wheels were made by ACS).

"After careful consideration, we came determined ACS would be a perfect company to expand the Bar Fly brand and support our existing customers, distributors and partners."

The acquisition deal was brokered by Bell Lap Advisors. 

“This is a win-win outcome for ACS and Bar Fly, and I am thrilled to have the opportunity to bring these groups together,” said Russell Cree of Bell Lap Advisors. 

“The founders of Bar Fly have done a great job of creating a new category – premium aftermarket accessory mounts, and ACS has decades of experience in the industry to take the brand to the next level.” 

Bar Fly was founded in 2012. American Cycle Systems was founded in 1971, and became known for its Rotor cable detangler and Z-Rims.