Primal partners with Wales' largest sportive

Primal has partnered with Wales’ largest sportive, which will take place on July 8.
By Kieran Howells,

Primal has partnered with Wales’ largest sportive, which will take place on July 8.

Cyclists will again take on the climbs up the Tumble and Caerphilly Mountain on the VELOTHON Wales 140KM course, but a pair of new shorter routes will also be on offer for cyclists of every ability level. The 125KM lets cyclists bypass the Tumble climb – the point-to-point 60KM course will give beginners the opportunity to try closed road cycling for the first time.

Early bird entries in the 140KM are now sold out, but riders can still secure a spot on all three routes here

The 2018 event returns on Sunday, July 8 and will see a host of changes, including enhanced event experience, a new celebratory food and drink zone at the finish and registration pack postage included.

Run 4 Wales chief executive Matt Newman said: “PRIMAL’s range of cycling apparel has always brought a splash of colour and contemporary design to VELOTHON Wales in the past, so we’re delighted to be able to reveal our new range of collaborative merchandise for 2018.

“We look forward to welcoming cyclists from across the world to South Wales on Sunday 8 July to take in the stunning scenery, picturesque villages and gruelling climbs up the Tumble and Caerphilly Mountain. No matter how tough the challenge, they can look good doing it in PRIMAL’s new VELOTHON Wales range.”

Primal Europe director James Smith added: “We are very much looking forward to visiting Cardiff again, the event has a special feel and we look forward to adding a little Primal flair to the weekend.”