Ultra Sport to sponsor the BikeBiz Awards

Ultra Sport is the latest company to join the growing community of BikeBiz Awards partners.
By Kieran Howells,

Ultra Sport is the latest company to join the growing community of BikeBiz Awards partners.

The brand will come on board as sponsor of both the ‘Consumer Website of the Year’ award and the ‘Consumer Magazine of the Year’ award.

"Everyone needs a good party and an Awards event usually makes for the best kind of party,” commented Ultra Sport managing director Gordon Way. “Ultra Sport EU, as suppliers of Smith Optics, are proud to be associated with the BikeBiz Awards and particularly pleased to be sponsoring the 'Consumer Website of the Year' and the 'Consumer Magazine of the Year.

“These two Award winners represent the real face of the industry to bikers all over the UK and beyond. As an industry we need a vibrant and lively press in order to continually drive and motivate cyclists fuelling their passion and feeding their desire for new and innovative products,” he concluded.

This year marks the tenth anniversary of the awards, now in conjunction with the London Bike Show. It will honour key industry influencers from every corner of the trade, from mainstream retailers and bike brands, to consumer magazines and independent bike dealers.

“The 2018 awards look set to encapsulate everything about the cycling industry that we love and cherish," commented BikeBiz editor Hayley Ferguson. “With an expanded list of awards, a diverse and comprehensive list of nominees voted for by the industry and a brand new venue, we’re confident that the tenth anniversary of the awards will be a night to remember.”

A limited number of sponsorship opportunities are available. Visit hereto find out more, and contact Richard Setters to get involved at rsetters@nbmedia.com or 02073546028.