Primal to become apparel partner for UK Cycling Events

Primal Europe has announced a new partnership with UK Cycling Events (UKCE)
By Kieran Howells,

Primal Europe has announced a new partnership with UK Cycling Events (UKCE), who is the UK’s leading provider of Cycling Events (Sportives) with over 80 events in its catalogue.

Primal will have a presence at all of the UKCE events providing an onsite shop for accessories and clothing from Primal’s 2016 Spring Summer Range. The shop will also allow club riders the chance to look at Primal’s custom service which includes a free no obligation design.

James Smith Director at Primal Europe, said: “Working with UKCE is a huge step up for us, we have been aware of their very prodigious events for some time, with our products and their knowhow we are sure to provide an excellent resource for the riders at UKCE Events”.

Laura Bailey, Partnerships Manager at UK Cycling Events said: “We're thrilled to be working with Primal Europe. The partnership is a perfect fit for us allowing our riders to browse and purchase Primal's quality cycling apparel at our events, giving our riders the opportunity to simply pick up any essential kit they may need prior to their ride. We are delighted that Primal have chosen UK Cycling Events to showcase their products through, it’s a huge opportunity for them to touch point with our very passionate audience and we look forward to working with them”