BikeBiz Bicycle and cycling retail news
The 2019 Impact Sun Valley will take place from 18th-23rd June, CrankTank has announced.
It will be held in conjunction with Outerbike Sun Valley in the same week, to mark a larger partnership between CrankTank and Western Spirit.
CrankTank vice president Adrian Montgomery said: “We received a lot of feedback from brands during our 2018 event.
“From the beginning, Impact Sun Valley was meant to serve as an omni-channel solution to the bike industry’s ‘go-to-market’ quandary as retailers and brands manage the DTC Shift that’s clearly underway in our business.
“The 2018 event was largely tailored to the media-focused touchpoints for attending brands.
“Given we have a strong communications business at CrankTank, this was a natural starting point, but to truly address the needs of brands that choose to offer their products directly or on consumer marketplaces, we have to bring the customer into that equation and allow them access to experience the product.
“Outerbike is the perfect venue for this, and since Western Spirit is also our preferred logistics partner, it all falls into place.”
Western Spirit CEO and Outerbike founder Ashley Korenblat said: “Western Spirit provides experiences for riders of all types, both at our Outerbike events and on our weekly trips in 15 states across the country from March to November, 2019.
“CrankTank’s media capabilities bring an additional dimension—a win win for both companies.
“Joining CrankTank and Outerbike in Sun Valley next summer will bring more values to our exhibitors and our participants.”
The National Interscholastic Cycling Association will hold its annual directors meeting in Sun Valley during the same week as Impact and Outerbike.
