2pure has partnered with Myagi, the online training platform for retailers and staff.
Founded in 2013, Myagi is designed to help retailers improve customer service and drive sales on the shop floor.
It offers targeted product knowledge for front-line sales associates through their own connected devices to supplement the in-store visits of the 2pure area managers.
2pure senior brand manager Mark Downie said: “With a growing portfolio of brands, coupled with a strong network of retailers throughout the UK and Ireland, an online training platform ensures we can reach all of our customers with the latest tech and product knowledge from existing brands, or convey key messages immediately when we launch a new brand.
“For this, Myagi is the perfect platform to keep staff up to date and gives them the tools to drive sales.”
Retailers with existing 2pure accounts will be granted access to a growing number of brands within the Active and Cycle categories from the Edinburgh-based distributor’s portfolio, including Compressport, Body Glide and POC.
Stores will have direct access to the brand’s training library through user-friendly, engaging content accessed directly on the smartphones and tablets of staff.
There is no cost to the retailer as a Pro plan with additional features is available, and no cap on the how many staff can access the lessons, allowing all staff to view 2pure brand content.