Rotherham has a new road bike specialist in the form of 3654Bikes, owned and run by Ian Littlewood.
The new 100 metre squared showroom has been decked out with a workshop stocked with Park Tool equipment, while mechanics are specially trained in the installation and service of Shimano and campagnolo products, among others.
Littlewood, a road cyclist since age 8, told BikeBiz: "I set-up 365 4 Bikes to provide a totally new concept to cycling retail. My aim is to provide a contemporary and relaxed environment to showcase products that are normally only available on-line or to order. I want to pass on knowledge to people who are just thinking of entering into cycling and to make sure they get the best equipment for them at a desirable price. We will also provide a bike fit and saddle fit service free of charge with every bike sold."