7mesh has announced that it will be attending OutDoor by ISPO from 30th June to 3rd July this year.
The show will mark the debut of its spring/summer 2020 collection, set to be the “most complete reimagining of 7mesh technology”, since the brand debuted at Eurobike in 2014.
OutDoor by ISPO will be 7mesh’s primary 2019 EMEA trade show and will offer retailers and media the first opportunity to see the spring 2020 collection alongside the fall 2019 line, set to arrive in September.
“We’re very excited by ISPO’s commitment to include cycling in its vision for the outdoor industry,” said John Zopfi, 7mesh general manager EMEA. “The timing of this show is also perfect for our business cycle and we look forward to showing our new collections in Munich.”
7mesh will be at booth B5-106 at OutDoor by ISPO.
Last month, 7mesh launched its new MK3 bibshorts and MK3 shorts for spring 2019, with the products the newest example of the brand’s iteration approach. Earlier in March it announced a further expansion of its European distribution network, thanks to a new partnership with Arnold Sports in Germany and Austria and new agencies in the United Kingdom.