ABUS has become the helmet and security partner of Movistar Team. The family-owned German company will supply the team with high-end racing helmets and security solutions.
“It’s about strengthening the company’s positioning as a sportive and emotional helmet brand as well as increasing further brand awareness for the family brand of ABUS particularly in international markets,” said Christian Rothe, member of the management board of the ABUS Group.
The company’s product development will also benefit from the partnership, said the company. It is currently developing an aero helmet as well as a high-end racing helmet that the Movistar Team will use in the upcoming season.