In what now looks to be an annual event, the German discount supermarket chain with 290 stores in the UK, has initiated a UK marketing campaign that's bright and glossy and which supports a 14th July launch of a broad cycle product offering at amazing prices.
Aldi’s cheap bike kit promo starts 14th July
There’s a double page spread in the July/August MBUK that features such bargains as:
CoolMax cycling jacket: £9.99
CoolMax cycle jersey: £5.99
Cycle carrier: £19.99 (shown without a number plate board, ie illegal fitment)
20-function cycle computer: £3.99
Sports shades: £2.99
There’s also a dual-suspension, alu-framed MTB – brandname: Kraken – for £159.99.
In other news...
The Thule Group has reported currency-adjusted growth of 52% for the third quarter of 2020. …