All Terrain Cycles of Shipley in Yorkshire is spending £1m on a second store, due to open in May. The new outlet will be on Audby Lane on the outskirts of Wetherby.
All Terrain Cycles’ managing director Tony Booth said: “With a heritage of over a hundred years, this is our biggest ever expansion and a really exciting development for the business. It is particularly fitting that we are opening our second store just a month before the greatest cycle race in the world descends on Yorkshire."
He added: “Our Salts Mill superstore has proved extremely popular with customers from along the M62 corridor visiting us to see, touch and try bikes before they purchase. With its close proximity to the A1, our new Wetherby store will increase our geographic reach."
Booth claimed the new, 9000 sq ft store will be the "largest [independent] bike store within a hundred mile radius."
All Terrain Cycles is a family-owned business employing 20 staff. Originally trading as Riley Brothers Cycles, the firm was founded in 1907. The business was acquired from the Riley family by Booth in 1996 and has grown from a turnover of £45,000 in 1995 to over £3m in 2013.