Singletrack Safari has secured its largest ever sponsorship deal, linking with both the Grandvalira Bike Park and the former UCI MTB World Cup hosts, the Vallnord Bike Park.
As part of a drive to promote Andorra as Europe’s ‘hottest new riding destination’, the unique sponsorship deal is believed to be the first between major bike parks, local tourism authorities and a holiday firm.
The Bike Parks have asked Singletrack Safari, the only MTB holiday firm to operate within the region, to act as ambassadors for riding in Andorra – helping to spread the word about the region within the UK and further afield. The project also has the backing and support of the official tourist authority, Andorra Turisme.
Martin Hills, director of Singletrack Safari, said: “We are incredibly proud to be heading this unique project up – we have loved riding in Andorra for years now, and as soon as we set up the company we knew it had to be one of our destinations. It’s really popular with riders from all over mainland Europe – particularly for DH riding – but most people within the UK have never even heard of it, let alone ridden there. Andorra offers world-class trails, enormous snow-capped mountains, amazing food, really friendly people, fantastic weather, VAT-free prices and – very importantly – a much longer season than you get in The Alps. The weather on this southern side of the Pyrenees mostly comes from neighbouring Spain – which means you can ride in warm, sunny weather pretty much from the end of May until the start of October.”