David Henshaw of A2B magazine made a formal complaint to the UK-based Advertising Standards Authority over the use of an aluminium folding bike in an advert for the Diageo-owned booze brand. The complaint was rejected because...

ASA rejects folding bike vs Smirnoff Ice complaint

The ad "does not seem to refer to a specific product in such a way as to be seen as

denigratory…", the ASA has announced.

Further, "…the ad is unlikely to be interpreted to mean that drinking alcohol is healthier than riding a bicycle…"

In other news...

Halfords sees cycling growth of 35% with continued strength in e-mobility

Halfords has reported cycling LFL growth of 35.4% in its Q3 trading update, covering the …