In the US, Wal-Mart – America’s biggest seller of bicycles – retails bikes from a 200-bike display unit. Asda product managers have copied the idea, albeit scaled down. 25 Asda super-stores have recently been equipped with 100-bike display stands

Asda/Wal-Mart goes big on bikes (in boxes)

And what brand are the stores selling? Venture, a new Asda own-brand, the bike version of the highly successful George range of Asda clothing.

The bikes are made by Concept.

The Venture range tops out at £169 for a dual suss, disc-equipped MTB.

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